Marketing Manager - Media, Influencers, & Digital Communities

In brief 

Orca is looking for a talented Marketer who can help us build and scale the future of boating. If you enjoy boating, are a ruthless executor, and can scale consumer businesses to millions, consider reaching out.

What to expect

Orca is building a modern navigation system for sailors and cruisers. We are growing quickly, have an exciting journey ahead, and are looking for a Marketing Manager to join our team. This position will play a crucial role in the success of Orca.

As a Marketing Manager responsible for Media, Influencers, and Digital Communities, you will have the opportunity to scale a consumer product to hundreds of thousands of recreational boaters around the world.

By being part of a small, highly focused team, you get a unique opportunity to develop your skills, grow alongside the company, and join a high-performing marketing team. While the role is fully hands-on from the start, we expect you to gradually transition into a leadership role as our marketing department grows.

The ideal candidate has the technical acumen to define and execute a marketing growth plan, communicate effectively with product managers, engineers, and other stakeholders, has excellent time management abilities, and is passionate about having an impact on users. This role directly supports Orca’s mission by ensuring Orca products reach millions of boaters. To succeed at Orca, you must be energetic, highly organized, and hard-working.

What You’ll Do

You are accountable for increasing Orca’s awareness among boating communities. In particular:

  • Establish relationships with traditional media to achieve organic media coverage - product reviews.

  • Set up, scale, and optimize an influencer and ambassador program that drives value.

  • Increase brand awareness in digital and non-digital communities of boaters with orthodox and unorthodox activities.

  • Nurture and grow Orca Owners Club, the digital community of Orca’s users, by promoting conversations, educational content, and sharing relevant content.

  • Manage Orca social media accounts.

  • Position Orca as a modern, innovative, and user-friendly brand to disrupt the traditional marine electronics industry.

  • Get under the skin of our target customers: Understand and experience their problems, their needs, desires, and their willingness to pay through interviews, analytics, surveys, and in-field user testing.

This role is a hybrid/on-premise role at our Madrid or Oslo office. The startup nature of the team provides many different opportunities for you to make an impact, and develop yourself.

What You’ll Bring

  • 2+ years of marketing experience managing social media, working in PR, or managing an influencer program.

  • Extrovert and have a can-do attitude with the ambition to grow personally and professionally.

  • Ideally, you have worked in a D2C startup and have successfully solved similar challenges.

  • Excellent communication in English - written and spoken - and collaboration skills.

  • You are bold and creative: you devise new ways to solve challenges and are not bound by the status quo.

  • You drive autonomy, proactivity, and ownership. You actively expand your comfort zone by exploring new or unfamiliar tasks

  • Dedicated and ethical approach.

How we work

We are on a mission to disrupt the marine industry led by global companies such as Garmin and Navico. This requires setting the right direction, having a sharp focus, and delivering quickly. 

We can do this only by bringing out the best in each of us. We help each other but also hold each other accountable to reach our very best.

We are pragmatic with processes. We think of them as organic and evolving systems. We measure the success of a given process by looking at its impact on employee or customer happiness and satisfaction. This is a never-ending process that we expect you to contribute to.

We are a multicultural team and English is our communication interface. We have a hybrid culture: while we have a strong remote culture, we strongly believe in the benefits of co-location. The team operates out of Barcelona, Madrid, and Oslo, with a few employees working remotely in other countries as well.

About the Team

You will be joining a small and close-knit team of industry veterans. We’ve been working in this space for years, and have several successful startups behind us. Our core experience is product development, software, and hardware engineering.

These are the 3 co-founders. Feel free to reach out to us if you want to know more about what we do.

What we offer

Working at Orca means working on interesting problems, and having a direct impact on the people who use our products. We offer an opportunity to help build a product that is loved by hundreds of thousands of boaters, while also having the potential to disrupt an entire industry. You’ll be working with talented people building state-of-the-art consumer experiences.

We offer a competitive combination of salary and benefits. We believe that good talent shall be compensated accordingly. We also offer flexible working hours, flexible compensation, and opportunities for professional development and growth.

If this is not the right time, you can still stay in touch with us at

Are you a good fit?

If you think you’re a good fit, e-mail us:

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