2. Cookies and user solutions
A cookie is a small text file, usually containing anonymous information saved on Your computer to store session information, enabling the analysis of Your use of the Service and/or the Website. Cookies allow Orca's servers to recognize Your device, and as such make the job of loading pages, identifying unique users and browsing a specific application or website faster. A session ID cookie expires when You close Your browser. A persistent cookie remains on Your hard drive for an extended period of time. We set a persistent cookie to store Your preferences. You can remove persistent cookies by following directions provided in Your Internet browser.
We also employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to personally identifiable information.
2.1 Usage of web analysis tools
To be able to improve the user experience of the Service and the Website, Orca uses third party analytic tools to learn more about which features are being used and how.